GTR Lighting and Headlight Revolution have sold the exact same bulbs, just under the GTR Lighting Ultra Series Gen 3 brand name, since late 2016 for $199-$239. We both use the same manufacturer. The only difference is the price and brand name. Due to the heavy competition in this market, even though our bulbs are worth more, we are priced well below GTR Lighting, and even other brands that don’t have the quality or brightness of ours. Why pay more for just a name when the product is exactly the same, or a different brand that is more expensive, but inferior to ours in every way? Trust in us to provide you with the best LED headlight bulb on the market at a very competitive and fair price. We haven’t had an unhappy customer or negative review yet, and don’t ever plan to.